Digital Marketing

Recently, the digital population worldwide crossed 4 billion mark for the first time. 91 per cent potential customers have moved online where they are actively searching for product and services, making the digital marketing space lucrative and popular for marketers and enterprises. The demand is rising day-by-day for the well-versed digital marketers. Star Digital Marketing Expert is an all-inclusive course that is suitable for learners and professionals of all levels and disciplines and will prepare them for a specialised role within the overall marketing domain. It is an advanced digital marketing course for working professionals, business owners and job-seekers, crafted meticulously, covering various modules of digital marketing, wherein they learn about marketing online, bringing targeted traffic to website, generating potential business leads and increasing brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, content marketing and much more.

With the help of this course, marketing & advertising professionals can better understand digital marketing or get more out of their digital channels. Digital marketers can take up this course to fast-track their career and intensify their domain knowledge. Small & medium business owners (Entrepreneurs) can learn how to maximize online channels for growing their business. Technology/IT Professionals who are client facing, and are required to pitch digital marketing solutions to their customers, can hone their abilities. And, students can learn about digital marketing to explore a wide range of career opportunities.


Course Content

1. Introduction to Digital Marketing
  • What is Digital Marketing?
  • Importance & Benefits of Digital Marketing
  • Traditional Marketing vs Digital Marketing
  • Key Digital Marketing Channels
2. Search Engine Optimization (SEO)
  • Introduction to SEO & Its Importance
  • On-Page SEO (Meta Tags, Keyword Optimization, Internal Linking)
  • Off-Page SEO (Backlink Building, Guest Posting, Social Signals)
  • Technical SEO (Website Speed, Mobile Optimization, Schema Markup)
3. Social Media Marketing (SMM)
  • Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
  • Creating & Managing Effective Social Media Campaigns
  • Social Media Advertising (Facebook & Instagram Ads)
  • Influencer Marketing & Brand Collaboration
4. Content Marketing Strategy
  • What is Content Marketing?
  • Creating Engaging & High-Quality Content
  • Blogging & Article Writing for SEO
  • Video Marketing (YouTube & Reels)
5. Pay-Per-Click (PPC) Advertising
  • Introduction to Google Ads & PPC
  • Creating & Managing Google Search & Display Ads
  • Bidding Strategies & Ad Budget Optimization
  • Conversion Tracking & Performance Analysis
6. Email Marketing & Automation
  • Importance of Email Marketing
  • Creating Email Campaigns (Templates, Copywriting, CTA)
  • Email Marketing Automation (Mailchimp, HubSpot, ActiveCampaign)
  • A/B Testing & Email Performance Metrics
7. Affiliate Marketing & Online Monetization
  • What is Affiliate Marketing & How It Works?
  • Best Affiliate Programs & Networks
  • Strategies for Earning Through Affiliate Marketing
  • Case Studies of Successful Affiliate Marketers
8. Digital Marketing Analytics & Performance Tracking
  • Introduction to Google Analytics
  • Tracking Website Traffic & User Behavior
  • Understanding Key Metrics (CTR, Bounce Rate, ROI)
  • Data-Driven Decision Making & Reporting
9. Capstone Project
  • Developing a Full Digital Marketing Strategy
  • Running & Optimizing Live Campaigns
  • Presenting Reports & Performance Metrics
10. Conversion Rate Optimization (CRO)
  • What is CRO and Why It Matters?
  • A/B Testing & Multivariate Testing
  • Landing Page Optimization Strategies
  • Customer Journey & User Behavior Analysis
11. Return on Investment (ROI) in Digital Marketing
  • Understanding ROI in Digital Marketing
  • Measuring Campaign Performance & ROI Calculation
  • Strategies to Improve Digital Marketing ROI
  • Tools for Tracking & Analyzing ROI
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